Spain Soccer team Jerseys

Get it while it’s ice-cold?

That’s what the second-division Spanish soccer club FC Lugo is hoping its fans will do when it comes to scooping up its brand-new kits unveiled this weekend. The new threads just so happen to feature a giant pint glass of beer on the chest.

— CDLU_® (@CDLU_store)

Yes, say hello to your new favorite novelty shirt. (Or maybe second favorite after the El Paso Chihuahua’s recently revealed chihuahua-themed jerseys. Or third. Let’s not forget the Kane County Cougars minor league baseball team’s nod to “Star Wars” in their jerseys.)

Besides the flattering color-blocking of the beer jerseys, which actually make sense considering the club is sponsored by the Estrella Galicia brewery, FC Lugo also unveiled a more quizzical design featuring an super-sized octopus tentacle. Um, what?

“CD Lugo’s 2014-15 kits are designed to promote local Galician cuisine, much in the same way that third tier side La Hoya Loca made their away kit look like a huge floret of broccoli last season in order to promote their region’s principle agricultural export.”

Marissa Payne writes for The Early Lead, a fast-breaking sports blog, where she focuses on what she calls the “cultural anthropological” side of sports, aka “mostly the fun stuff.” She is also an avid WWE fan.